The Good Space:
Rebrand & Social Media Marketing Strategy
This project was a combined effort between myself and my partner, Londin Mair. The Content Strategy course during Fall 2017 allowed us to help rebrand a local Yoga Studio, The Good Space, and establish a research-based social media strategy using personas. We redesigned their brand, prepared the various media plugged on to their website and social media posts. It was designed using Adobe Illustrator and Photoshop, and the layout was finalized in Adobe InDesign. It was printed on a Konica Minolta Digital Press, cut on a Titan paper cutter, and ultimately bound with a resin-based metal back using a thermal binding machine.
1. Winner of the Content Strategy class project chosen by the owner of
The Good Space.
2. Winner of the Graphic Excellence Award presented by the
Printing Industries of the Gulf-Coast. (Click here for the awards page!)
