Truck Art Book Cover Concepts
These notebook covers are designed to showcase the vibrancy of colors embraced in Pakistani culture. All of these designs are inspired by the traditional Truck Art that decorates public transportation like rickshaws and trucks there. They have been meticulously designed and played around with in Adobe Illustrator.
Winner of the Graphic Excellence Award presented by the
Printing Industries of the Gulf-Coast.
The Good Space Rebrand and Social Media Strategy
This project was a combined effort between myself and my partner, Londin Mair. The Content Strategy course during Fall 2017 allowed us to help rebrand a local Yoga Studio, The Good Space, and establish a research-based social media strategy using personas. We redesigned their brand, prepared the various media plugged on to their website and social media posts. It was designed using Adobe Illustrator and Photoshop, and the layout was finalized in Adobe InDesign. It was printed on a Konica Minolta Digital Press, cut on a Titan paper cutter, and ultimately bound with a resin-based metal back using a thermal binding machine.
1. Winner of the Content Strategy class project chosen by the owner of
The Good Space.
2. Winner of the Graphic Excellence Award presented by the
Printing Industries of the Gulf-Coast.
Package Design - Gather the Keys
Gather the Keys is an educational board/card game for elementary school kids which was designed for a client. This was a collaborative effort by myself and my partner, Solida Chem. The client requested a theme and brand for a game structure she invented for her kids, something she now wanted to market. Solida and I banked on some field research and decided the game should be amplified using an adventure-themed story. We created the brand, concept, story, characters, and artwork to present the client with the following package designs. Software used: Adobe Illustrator and Esko.
Package Design - Kinoo
The packages designed for Kinoo's Storytellers project were designed in Adobe Illustrator and Esko.
Postcard Design - Kinoo
This Postcard was designed as an advertisement for the brand, Kinoo. I used the software XMPie to utilize its variable data attributes. I Linked XMPie uCreate to an MS-Excel file and, within inDesign, added the design variables and custom rules for certain pictures and styles to be subject to the person the postcard is being delivered to. Variable data here includes text, QR-codes, USPS intelligent mail bar codes, photos, and custom style options. Additionally, XMPie was used to impose this document when turning it into a PDF. I used the cut and stack option to highlight exactly how it should look once printed.
Winner of the Graphic Excellence Award presented by the
Printing Industries of the Gulf-Coast.
Package Design - Lego
To learn some branding principles and put them into practice, I chose Lego to design a couple of packages and sharpen my Esko and Illustrator skills.
Updates Coming Soon!
Merch for a DJ and a book cover for a feminist literary magazine.
